Best Sexual Lube (2025) Top 10 Intimate Lubricant For Pleasure

The right lube can transform masturbation and sex. The trouble is, there are literally thousands of products on the market to choose from in 2025. We're here to help you find the right lube for you - and answer some frequently asked lubricant questions along the way.

How We Put Together Our List Of The Best Lubes Of 2025

Sex is a very personal thing - so instead of relying on just one person's opinion, we've considered a number of factors when we put this list together. They include:

• Tester feedback
• Overall effectiveness
• Safety and sensitivities
• Quality & Reputation
• Product Features
• Peer reviews
• Market value

Best Sexual Lube Choices of 2025 at a Glance

Now you've had a quick look at the best lubes available - why not take a more detailed look at the one(s) that suit you? Our in-depth review will cover everything you need to know - including some pros and cons, and what some real reviewers think.

Lynk Pleasure Water-Based Sex Lube & Anal Lubricant

Lynk Pleasure doesn't miss when it comes to creating adult products - and their range of water-based lubes is no exception.

Created in an FDA laboratory here in the USA, this is a lube you can trust - even if you have sensitive skin.

A big part of what had us crown the Lynk Pleasure Water-Based Sex lube as our very best on this list is just how long it lasts. Ordinarily, you'd have to look for a silicone lube if you want slickness that doesn't need numerous reapplications. Silicone has some downsides though, so long-lasting water-based lubricants are the best option - but they're hard to find.

The key to creating an exceptional water-based formula is selecting the right ingredients. Lynk Pleasure hasn't cut any corners here - so you get a long-lasting body-safe lubricant that's free from unwanted ingredients such as oils, glycerin, and parabens.

Since it's so body-safe, it's perfect for any application. If you want to use a handful for masturbation, it's ideal. Likewise, it's got the ideal consistency for vaginal sex, anal sex, sex toy use - and anything else you can imagine.

As it's water-based, it's also safe for consumption. Now, you probably don't want to consume lots of it (you'll need a dedicated lube if that's your plan) - but it certainly won't do you any harm if it ends up in or around your mouth.

All told, this is an outstanding lube and stands up against the best in 2025. If you're looking for an all-purpose product that's safe, long-lasting, feels great, and is endlessly versatile, make Lynk Pleasure's Water-Based Lube the one you choose.

Results From Our Testers

• A perfect all-round lube that's good for everything
• It's good that it's safe for consumption and tastes fine too - means you don't have to worry about cleaning it off before oral
• Nice to use a product that's free from any ingredients that can cause irritation or sensitivity
• No small size means it's a little awkward to travel on airplanes

Video Review

Pros and Cons

Customer Review

Water-Based Sex Lubricant by Swiss Navy

Swiss Navy's water-based lube starts out as a high-viscosity gel, yet once you get started, with a little added friction, it liquefies into a long-lasting, super-smooth, slippery liquid. Its thick viscosity makes controlling how much you use far easier than with thinner lubes, especially with the built-in bottle pump. Not only that, but as an unscented lube, if it weren't for the natural slippery sensation it delivers, you wouldn't know it was there.

Current users won’t be surprised that Swiss Navy has scooped our award for best water-based lube in 2025. It’s a great quality lube from a trusted company that’s perfect whether you’re straight or gay, using lube for vaginal or anal sex, masturbation, or other kind of sex play.

Due to its velvety texture and gel viscosity, some users confuse it for silicone lube. Yet because it's water-based, it's a real addition for use with all your favorite toys. It's one of the stronger contenders as a 'best of both' lube.

It's also a lube that regularly receives praise from the more sensitive, saying that its formula often feels kinder on sensitive skin than some of its competitors. And to make your sex-play sessions even better, its easy-clean-up, non-staining formula makes your sex life so much easier after the event.

It's also a very popular lube with gay men. Despite thicker and typically silicone lubes being the go-to for anal sex, this Swiss Navy option ranks as a favorite in various reviews for anal play with toys. It's thick and slippery enough for almost all but the biggest butt toys, giving it another reason to rank so highly.

One of the positives our testers noted was that the Swiss Navy bottles have a pump applicator instead of a clickable lid. While a clickable lid isn't a big problem for many users, we often get comments on the lid/pump debate. Fortunately, with this easy-to-use one-handed operation bottle, application couldn't be easier.

Results From Our Testers

• Great slickness
• Applies like a gel yet soon turns into a liquid
• Super long-lasting for a water-based lube
• Easy clean up
• Great design locking pump bottles
• Some bottles in the range aren't easily squeezable

Pros and Cons

Customer Review

Silicone-Based Sex Lube Black Label by Healthy Vibes

Healthy Vibes are a very well-established company in the adult toy world, with a range of products that includes penis pumps, masturbators, strap-ons, and penis sleeves. In addition to this range, they also produce an impressive range of lube products - and their Black Series Silicone Lube is a clear favorite for our 2025 Best Silicone-Based Lube recommendation.

To be a great silicone lube, you need to tick a range of boxes - including impressive longevity, smooth consistency, waterproofness, and condom compatibility. The Healthy Vibes Black Lable silicone lube delivers on each of these flawlessly.

Now, it should be mentioned that this is a thicker, slightly more gel-like product than a lot of other silicone lubes that are out there. This might split opinion among people a little - with some preferring a thinner, runnier consistency. Silicone lubes are sometimes guilty of running off glass and metal toys though - so this thicker formulation makes this far less likely.

This thicker consistency also makes the Healthy Vibes Black Label lube perfect for shower sex. Although all silicone lubes are waterproof, thinner consistencies can sometimes be displaced by the weight of the water. This isn't the case here. A word of warning though, this is a seriously slick lube - and you need to be aware of that if you're using it in the shower or the tub. If any of this gets under your feet, you'll feel like you're standing on sheet ice - and an ER visit is almost definitely going to be a mood killer!

Being silicone, this isn't suitable for use with silicone toys - although it's perfectly safe for use with latex condoms. Black Label silicone lube is perfect vaginal sex, anal sex, and masturbation - and the lack of scent or flavor makes things feel very natural too.

If you're looking for silicone lube that doesn't compromise in any area, this is a great choice. The consistency might be a little thicker than you're used to - but that has its own benefits. What's more, this is very cost-effective for a high-quality silicone product - so you'll likely be saving money if you've switched from another brand.

Results From Our Testers

• Very slick - a little goes a long way
• Be careful not to spill any if you're enjoying shower sex, it's very slippy
• Great value for money compared to similar lubes
• Thicker than most other silicone lubes - which may or may not be to your taste
• Thicker consistency is perfect for shower sex and anal sex
• Doesn't need reapplication, even in very long sessions

Pros and Cons

Customer Review

H2O Lube Water-Based Natural Lubricant by Sliquid

Designed with sensitive female bodies in mind, this water-based lubrication is hypoallergenic, pH balanced, and contains only the ingredients that your body will enjoy. Being water-based, it's a great match for toys and condoms, and without the glycerin (a sugar derivative), it has a very mild citrusy scent and practically no taste, so it's a great lube for oral sex, too.

For those users most respectful of a natural lifestyle, vegan products are an important part of sex play. If you've already switched to natural alternatives for condoms, sex toys, and accessories, Sliquid has everything you could need when it comes to lubrication.

You only have to read its ingredient list (purified water, plant cellulose from cotton, cyclopsis [guar conditioners], potassium sorbate, and citric acid) to realize that every effort has been made to make this product safe and natural while keeping nature and the environment in mind. 100% vegan, this is the lube for sensitive parts and sensitive, respectful lovers.

Its thin consistency feels just as natural as you'd expect and very lifelike compared to female natural lubrication. On application, it's just as slippery as you need it to be, and given all those natural ingredients, if you do have any stray spillages, it won't stain sheets like some other products.

Its other claim for being so natural is in how kind it is to your body. Sliquid consistently scores high on the kindness scale for those with even the most sensitive genitals. Just like their other products, this is one of the most vagina-friendly products on the market today.

Given its position in the market, it might not be the cheapest of the water-based lubes, but it's not the most expensive by any means, and it's still a lot cheaper than most silicone or oil-based options, while still being incredibly versatile.

Results From Our Testers

• Thinner than other lubes to mimic the body's natural lubrication
• If it starts to dry out, it quickly reactivates with a little water
• Comes in a squeeze, click-cap bottle, which can make application a little more fussy than pump applicator bottles
• Probably not a great choice for anal play

Pros and Cons

Customer Review

Stroke 29 Male Masturbation Cream Lube By Gun Oil Lubricants

If shopping for a personal lube that's going to be used exclusively for masturbation, Stroke 29 is an absolutely perfect option.

To be clear, as an oil-based lube, this won't mix well with sex toys or condoms - but when you realize how fantastic it feels in your hand, you'll be plenty satisfied with your hands. As such, we think this is a strong contender for best oil-based lube in 2025.

If you've used lube to masturbate with before, Stroke 29 is going to be a noticeably different experience. As soon as it hits your hand, it starts to change temperature and texture - so you don't get that cold sensation as many water and silicone lubricants have. This makes the whole experience much more life-like. Stroke 29 starts off thicker, and the more it's used, the thinner and slicker it gets.

Since Stroke 29 enhances masturbation to new levels, it actually helps you add another dimension to your play. Rather than just jacking off entirely to feel good, masturbation can become a stamina-building exercise. In the same way, a male masturbator helps you get close to the edge and then back off - Stroke 29 does the same thing.

The product's called Stroke 29 because the team behind it feels that 29 strokes are all you'll need to bring yourself to orgasm. If you want to use Stroke 29 to help with longevity in the bedroom, just get yourself close - then slow or stop. With practice, you'll learn how to pace your masturbation so you last longer with a partner.

If there's a slight downside to think about, it's the cleaning up involved with Stroke 29. As an oil-based product, it doesn't dissipate with the application of water; it actively repels water. This means you'll need to use a decent soap or body wash, which can make a quick 5 minutes of enjoyment a little less practical if time isn't on your side.

Stroke 29 doesn't just feel incredible either, it's also carefully formulated to leave your skin feeling healthy and refreshed. High-end natural ingredients include vitamin E, coconut oil, aloe vera, and sweet almond oil. Unlike some sticky artificial lubes, this isn't going to be something you necessarily have wash off your skin after you've cum.

Results From Our Testers

• Thicker cream consistency takes a bit of getting used to before it thins with warmth
• Very very slick, and transforms the feel of masturbation
• Smells and feels glorious - natural ingredients add to the luxury
• Oil-base is excellent at transmitting heat, adding to sensations
• Very long-lasting - will almost certainly only need one application
• Waterproof so ideal for shower or tub masturbation sessions

Pros and Cons

Customer Review

Anal Glide Extra Water-Based Numbing Lube by Body Action

Anal play has never been so popular. Whether it's a partner massaging your prostate as you receive oral sex, a little fun with some anal toys, or full pegging and anal sex, people of all orientations are discovering and enjoying this highly-fulfilling kind of pleasure.

The trouble is, it can take a little getting used to before you really unlock the full pleasure potential of your or your partner's butt. What's more, lots of people are put off the idea if they've previously had an uncomfortable experience. This is where a good quality anal-desensitizing lube is unbeatable.

To get the most from Body Action's Anal Glide Extra lube, you'll need to apply it around 5 minutes before you attempt anal penetration. This gives the 5% Benzocaine enough time to be absorbed into the skin and numb the area slightly. It's worth mentioning here that the 5% Benzocaine is a real sweet spot in terms of effectiveness - it reduces sensitivity without removing the feel of sex or sex toys, so you don't have to worry about being completely numb.

Of course, the desensitizing effect will also affect your partner's penis if they have one. This isn't likely to be too much of a problem - but if they struggle to orgasm through penetration, this might add to the problem. If this is the case, a condom will stop the lube from numbing them too.

Aside from desensitization, this is an excellent, very slick lube. It's packed with premium ingredients and doesn't have any harsh chemicals. It's also very easy to clean up after your session and won't stain your sheets.

Anal Glide Extra is a little thinner than some anal lubes - so you might find it doesn't stay in place quite as effectively as a thicker gel. Our test couples found that this wasn't really a problem though - since the thick layer of lube they might ordinarily rely on wasn't as essential when the area was slightly numbed.

Now, we should warn you that effective anal desensitization comes at a slight premium. Anal Glide Extra is around twice as costly as other water-based products on this list, thanks largely to that active 5% Benzocaine. However, if other lubes are holding you back from full enjoyment, this is a small price to pay for added comfort.

Results From Our Testers

• The desensitizing effect is excellent and transforms anal sex
• Good to see that it's made in the U.S. using high-quality ingredients
• The cost is more than most other lubes, but it's very effective
• Easy to clean up and doesn't stain clothing or sheets
• Need to be careful with the numbing effect if used for anal with someone who struggles to orgasm

Pros and Cons

Customer Review

System Jo Cocktails Water-Based Flavored Lubricant

Flavors include: 

• Cosmopolitan: Sweet with a touch of tang flavors   
• Mai Tai: Sweet island tiki flavors
• Mimosa: Everyone's favorite Sunday brunch flavor
• Mojito: Minty rum flavoring
• Pina Colada: Pineapple and creamy coconut flavors
• Sex on the Beach: Fruity with a touch of tart flavoring

Yes, you read it correctly; 'food play' is one of this product's standout features, given its quality and unchallenged taste. These cocktail flavors are so good you can eat them straight out of the pack or, more likely, off your partner's body. You can use them as a lube when playing with food or as your go-to lube for any sex play. They're so good you'll forget they're lubes. In fact, System Jo has been known to take an ice cream machine to expos so their stand visitors can try their edible lubes as a topping.

Flavored lube has always had a novelty feel about it, but that's so unfair to the brands that excel in this market. These System Jo cocktail lubes can smothered, licked, and sucked from anywhere on your partner's body, or if you've used them for masturbation, you'll find it hard not to lick your fingers clean when you finish. And when you move on to the main event, this is a high-quality lube that can run with the best of them: vaginal, anal, oral, or masturbation—System Jo has them all covered.

System Jo has been one of our favorite specialist lube and body care product manufacturers for some time now. Why? Because they're a step ahead of the competition when it comes to taste and quality. They've got our Best Flavored Lube of 2025 because we just love their addition of cocktail flavors to their existing dessert, fruit, and candy ranges.

The flavors of these high-class edibles add an air of class to your oral sex or food play sessions. They taste fantastic with none of the usual sugary aftertaste you get from some other flavored lubes. And what's better is, that despite the luxury of licking cocktail flavors off every inch of the body, they're both alcohol and sugar-free. For some, the slightly higher price tag may be enough to push them towards a cheaper option, but our testers felt it was more than worth the extra.

In fact, these water-based, super-slippery taste sensations are an easy clean up, FDA Licensed, vegan-friendly, non-staining, super lubes. They work with all your toys and won't damage condoms. When the fun's over, they dry on the skin, leaving it feeling soft and moisturized. Who would have thought that all that licking and sucking could be part of your skincare regime?

Results From Our Testers

• Latex-Safe, Body-Safe, Sex Toy Friendly
• Paraben-free formula made in the USA
• Great flavors - authentic cocktail tastes
• No sickly aftertaste or residue on the teeth
• The best we've tested for oral sex and food play
• Long-lasting and mimics the body's natural lubrication
• Silky smooth

Pros and Cons

Customer Review

Jizz Flavored & Scented Water-Based Lube for Sex by Master Series

You don't have to have spent too much time on a porn site to understand that "cum" and terms relating to the male orgasm are very popular viewing. In fact, in PornHub's latest national search trends, semen-related fantasies and scenes are featured again in the top 10.

So, if the idea of playing with cum, seeing your partner covered in it, or tasting and smelling it sounds like your idea of fun, you're definitely not alone. The problem is, guys don't produce very much of it - and unless you've got some seriously impressive recovery skills, you'll typically only produce between 1.5-5.0ml each time you enjoy some sex play.

This is why authentic cum lubes are so popular. If you need or want more than you can produce, the second-best thing is just a squeeze of a bottle away. We've tested a variety of cum lubes, and our pick for the best cum lune of 2025 is the Master Series Jizz Flavored and Scented Water-Based Lube.

Now, it's fair to say the taste isn't perfect - it's quite sweet compared to real semen. That said, it's not at all unpleasant to taste, making it perfect for messy facial fantasies. In terms of smell, our testers felt it was very close to the real thing - definitely enough to keep you immersed in your fantasy.

Taste and smell aside, it's genuinely hard to look at a squirt of Master Series Jizz lube and see any difference from real semen. It's a creamy color, it froths slightly as it's rubbed and played with, and feels extremely realistic on your skin. If you're looking to make some naughty photos featuring lots of jizz, then you won't be disappointed.

Aside from looks, this is a product that performs fantastically well as a lube. It's very slick, it doesn't dry quickly, and it's just the right texture to stay where you need it, whatever kind of fun you're having. In fact, it works amazingly well in squirting dildo toys as well - not least because the water base makes it easy to clean up afterward too.

If you've daydreamed about cum fantasies, this is definitely going to work for you - and it becomes even more lifelike if you gently warm the bottle in a bowl of hot water before you play too.

Results From Our Testers

• Smell is very authentic and close to the real thing
• The flavor is good but not perfect, a little too sweet
• Looks great on the skin, ideal for facial, creampie, or bukkake fantasies
• Works very well as a lube and is compatible with toys and condoms
• Very effective in squirting dildo toys

Pros and Cons

Customer Review

Titanmen Triple Duty Fisting & Jack Off Cream

For those who like the biggest toys in the box, a real pounding, or the feeling of a full fist inside them, then they're the ones looking for a lube that goes the extra mile. Our favorite Best Fisting Lube for 2025 comes from Titanmen. Like many heavy-duty lubes, it's a cream rather than a gel or liquid, which might reduce a little of that natural lubrication feel, but what it brings to the table more than makes up for it.

Marketed as a multi-purpose lube, with its tagline of "Fist, Fuck & Jack Off Cream," we can attest to it covering all those bases more than comfortably. Obviously, no cream will magically 'comfortably' allow a fist entry into any orifice without the right amount of training and practice, but for those who've done the work and enjoy the fullest of feelings, this is up there with the best of them.

What makes it longer-lasting than traditional water-based lubes? Its hybrid formula adds oils, natural plant-based lubricants, and Aloe Barbadensis Leaf Juice as a moisturizing agent to keep your most delicate pink skin not just super slippy but soft and supple. And while it comes out looking like a cream, it soon turns slick and slippery, ready to help you slide the biggest toys into the tightest places.

However, you don't have to be a fist fanatic to enjoy it. Given this cream-type lube provides the extra cushioning a large load requires, it also offers a long-lasting sensational glide when masturbating. With its thick, creamy appearance, it's a dead ringer for those who enjoy cum fantasies or covering themselves with more semen than they can physically produce. It never reaches that sticky phase some lubes end up at, and if you or your partner are pet and animal lovers, this product is PETA-certified cruelty-free.

The one thing that occasionally comes up, and was a bit of a bone of contention between our testers, is the bottle and its delivery system. Some users love the simplicity of its single-handed pump-action bottle, whereas others prefer their creams to be supplied in a tub. For a product with a fairly high price point, you'll probably want to get every last drop from the bottle, which would be far easier running your finger around a tub than shaking a bottle to remove any product stuck to the side and bottom.

Results From Our Testers

• Smooth and cushioned lube for a more comfortable experience
• Reduces friction and micro tears when using larger toys
• Results in even less friction than some silicone lubes
• Great use of moisturizing agents
• While a little pricier than some lubes, it provides a lot of bang for your buck
• Neutral odor and taste

Pros and Cons

Customer Review

System Jo H2O Warming Water Based Lube

While lube almost always adds to sex, there's no getting around the fact that it's often quite cold - especially if you've got the air conditioner running. To get around this, more and more companies are creating 'warming' lubes in 2025 - specially formulated products that give a warming sensation against the skin.

That said, not all warming lubes are created equal - but System JO H20 stands out as the very best in the field. Not only is the warming component very quick acting and wonderful feeling - it's also an amazingly effective lubricant, perfect for anal and vaginal sex.

The possibilities for JO H20 warming lube are almost endless. Not only does it feel great against your body when applied by hand - but it also adds a wonderful new dimension to sex toys. Think about how good your favorite Fleshlight or dildo feels - now imagine it with the skin warmth of a real partner. It's a feeling that's hard to beat.

As you can tell from the name, JO H20 lube is water-based, so it's non-sticky, beautifully slick, and very easy to clean up - with no staining to worry about. What's more, it's perfectly safe to use with all condoms and sex toys.

If you start to lose the heat, just give it a little blow. The cool air will react with the body-safe plant-based glycerin and reactivate the warmth. It never gets too warm either - so you don't have to worry about trying to wash it off quickly.

Now, it can't go without mentioning that some people have found this lube a little too 'warm' - saying they get a very intense heat feeling. This seems to be very rare and could suggest a slight intolerance to an ingredient rather than a problem with the product - but it's worth checking you don't have any sensitivities and spot-testing before you apply any quantity.

If you'd like to add an element of warmth to your favorite toy - or even just your hand - you're going to take masturbation to a whole new, life-like level with JO H2O warming lube.

Results From Our Testers

• Adds a very lifelike warmth to toys, especially masturbators
• Provides another sensation for penetrative sex and masturbation
• Some people don't like the intense feeling of warmth it offers
• Nice addition to a selection of lubes, but probably not the best choice for people who just want a single bottle
• Reassuring to know it's FDA approved and U.S.-made

Pros and Cons

Customer Review

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What is Lube?

'Lube' - or 'personal lubricant' is a kind of liquid or gel that's designed to stop friction or irritation during masturbation or sex.

Whatever your gender, most of us produce some natural lubricant - but it's often either not enough or not exactly where we need it. Don't worry though - there's an almost endless range of bottled lubes to choose from, no matter what kind of fun you're hoping to have.

We've put this list together to help you find the one that's exactly right for you.

Whether you're looking for something to help with vaginal dryness, a great masturbation lube, something that'll help with anal sex, or something even more wild - we've tried and tested the best on the market.

How to Choose the Best Lubricant for Your Needs in 2025

We've explored 10 of the very best lube types here, but how can you be certain you're getting the best lube for you?

The answer lies in what you're planning to use your lubrication for. Different types are suitable for different uses. With that in mind, let's take a look at what's available

What are the Different Lube Types?

Water-Based Lubes

• Cost-effective, versatile, perfect with toys, and can be used for almost any sexual play

Water-based lubes tend to have water as their primary ingredient. This is a very cost-effective way of making lube - and it's also very body-friendly.

Water is very un-reactive, so it won't irritate your skin or cause problems with any sex toys (although you'll need to be careful if your toy isn't waterproof). As such, you can use a water-based lube with all condoms without fear of breakage.

Flavored lubes tend to be water-based - since it's safe to consume in small quantities.

As such, water-based lubes are great all-rounders - perfectly good for masturbation, anal sex, vaginal sex, mutual masturbation, massage, use with sex toys, and much more.

Oil-Based Lubes

• Perfect for external use and long-lasting masturbation sessions.

If you're looking for a very long-lasting lube, oil-based lubricants could be the ideal product for you. Since they're based on skin-friendly oils, they don't absorb as quickly as water - so they tend to last much longer than a water-based alternative.

That said, oil can break down some of the materials that condoms and sex toys are made from, such as latex. This makes it less-than-perfect if you're being careful with condoms or want to make sure your toys stay in their best condition.

Oil-based products are fantastic for masturbation as they feel extremely slick and warm to your body temperature quickly. This also makes them great choices for massages too - especially full body-to-body sessions.

Some people are sensitive to oils - so oil-based lubes are generally not recommended for internal use - but be sure to check the ingredients if you're potentially sensitive.

Since oil isn't dissolved by water, oil-based lubes are perfect for play in the shower, tub, or sauna. That said, oil-based lubes are also harder to clean up for the same reason - so go careful if you've got expensive bedsheets!

Silicone-Based Lubes

• Great for longer sessions, sex in the shower, and luxurious masturbation or massages

Silicone-based lube is easily the slipperiest product on the market - and it's often considered more luxurious than water-based lubes.

A silicone-based product is perfect if you're going to enjoy a longer sex play session as it is not absorbed by the skin at all, so you won't have to think about reapplying. Again, like oil-based lubes, it's waterproof, so perfect for use in the shower or the bathtub.

Unlike oil-based products, silicone-based lube is safe to use with most condoms and sex toys - although you'll need to be careful, some silicone toys may deteriorate.

Remember though, silicone lube is extremely slippery - so be warned if you have hard floors. That's a trip to the emergency room that could be a touch embarrassing!

Which lube is right for you?

In 2025, there's almost certainly a lubricant out there for everyone and every kind of sex play - it's just a case of working out what you're going to use it for. If in doubt, a high-quality water-based lubricant is a great first choice and won't break the bank. From there, you can decide on more specialist lubes based on what you've got planned...